A concept I created for Nécessaire.
I wanted to create something intimate, earthy, and sensual for The Elements Collection. Each element comes through in color, texture, and tone. Water is fresh and cool. Earth is warm and grounding. Air is soft and sheer. Fire is bold and rich. The idea was to capture simple moments that feel personal and transportive. It’s a way to stay true to Necessaire while offering a fresh, seasonal story.

The product will feature packaging inspired by the four elements, with tones and textures reflecting their qualities. Light blue represents Water, earthy neutrals for Earth, sheer, airy tones for Air, and deep, rich hues for Fire.

The campaign will feature printed and digital moments: social media content, outdoor advertising, and 4x5 insert cards designed to complement the entire experience. It offers a simple, sensory moment that connects to each element.

An immersive experience will bring the campaign to life by creating an interactive and sensory connection with the audience.