Bella Sol Painting is an Atlanta-based painting company that wanted to move beyond the traditional industry aesthetic with a brand that felt more elevated, refined, and boutique. The creative direction took inspiration from beauty brands and boutique hotels, creating a look and feel that was unexpected for the painting industry.

Subtle Mexican influences, inspired by one of the founder’s heritage, were incorporated through earthy tones, layered textures, and custom hand-drawn tile patterns. These elements added warmth and character while giving the brand a visual identity that felt personal to the founders.

I developed and presented several creative concepts to the client, then worked through revisions to refine the selected direction and establish the final brand identity. This included developing the color palette, typography, graphic elements, and brand voice and tone. I also created the complete brand guidelines and additional marketing materials to carry the identity consistently across the business.